docs & faq

How engagements run.

Everything visitors actually ask, answered the way we'd answer across a table. If yours isn't here, the intake takes two minutes — or just write to us.

starting

How does an engagement start?
With a brief, not a meeting. The Grill — our intake — interviews you by voice or text and turns the conversation into a scoped creative brief. A human reads every brief and replies within 24 hours.
Do we need to know exactly what we want?
No. Come with a goal, a frustration, or just a feeling that your presence isn't working. The intake is built to resolve ambiguity — that's its job, not yours.
Who actually does the work?
One in-house team, end to end — strategy, design, film, search, outbound. No stitched-together freelancers, no white-labeled subcontractors. The engines underneath are ours too.

see how the machine is shaped →

ownership

What do we actually own?
Every deliverable. Every reel, post, logo, brandbook and report is finished work delivered to your vault — yours to keep, forever.
What happens if we leave?
You leave with everything. Leaving is penalty-free and your entire archive goes with you — that's the point of delivering finished work instead of holding it hostage.

the portal

What is the Portal?
Your command deck: an asset vault holding everything we've ever delivered to you, a live view of the production pipeline, the Blacklight Index reading out your telemetry, and a monthly Pulse — one number that starts at zero and climbs with every piece of work we ship.

see where the demo docks →

Can we watch work in progress?
Yes. The pipeline view shows every piece moving through its stages — you never have to ask 'where are we on this?' because the answer is always on screen.

composing

How do packages differ from à la carte?
Packages are credit volumes, not feature gates — a convenient pre-composed shape. À la carte lets you hand-pick individual services instead; every pick resolves its prerequisites through three gates: Brandbook, Website, and the Mascot mini-gate. Same machine either way.
Where does AI fit in all this?
Underneath, not in front. Our engines automate the friction — scheduling, telemetry, pipeline drudgery — so the budget funds human craft: taste, judgment and the agonizing final 10% machines can't do.
How fast do you reply?
Every brief and every email is read by a human, and we reply within 24 hours.

still curious? the intake is two minutes — the button’s in the corner. or read the approach.